Title

Deputy Manager - Digital Marketing (Strategy & Creative)

Apply before

Nov 07, 2024

City

Karachi

Responsibilities

Job Overview: 
This role is responsible for overseeing the execution of digital marketing strategies, managing creative processes, ensuring content quality that aligns with the brand’s persona, coordinating production shoots, leading BTL (Below the Line) activities, and working across departments to ensure seamless communication and execution of campaigns. The ideal candidate will have strong leadership capabilities, a creative mindset, and a proven track record in managing e-commerce campaigns.

Key Responsibilities:

• Lead the strategic direction of digital marketing campaigns, focusing on growth and engagement.
• Guide the content creation and content writing team to churn quality content for the brand with a keen eye for attention to detail and challenge the team for better content.
• Develop creative briefs and oversee ideation processes for digital and BTL campaigns.
• Conceptualize and execute marketing shoots, including planning, coordinating, and post-production.
• Monitor campaign performance using data-driven insights and make necessary adjustments to maximize ROI.
• Oversee social media marketing, content creation, and community management to drive brand awareness and engagement.
• Lead the planning and execution of production shoots for digital campaigns, including managing schedules, talent, and post-production tasks.
• Collaborate with internal and external creative teams, ensuring the brand message is aligned across all digital touchpoints.
• Manage and execute BTL activities, including activations and events.
• Develop innovative ideas for offline marketing that align with digital campaigns to enhance overall brand visibility.
• Serve as a key liaison between the digital marketing team and other departments (Category teams, Finance, Product Development, etc.) to ensure alignment on business objectives.
• Work closely with external agencies and vendors to ensure timely and successful execution of campaigns.
• Develop, track, and manage the marketing budget, ensuring cost-efficiency and maximum impact from campaigns.
• Provide regular budget reports and insights to senior management, along with recommendations for optimizations.
• Conduct in-depth research and market analysis to identify trends, insights, and opportunities for growth.
• Prepare and present data-driven reports and presentations to internal stakeholders, providing actionable insights for future campaigns.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. A Master’s degree is a plus.
• Minimum of 5-8 years of experience in digital marketing and e-commerce.
• Strong experience in digital campaign strategy, creative ideation, and production management.
• Expertise in content writing with a keen interest in attention to detail.
• Proven ability to manage budgets, teams, and multiple projects simultaneously.
• Expertise in using digital marketing tools (Google Analytics, Facebook Ads Manager, etc.).
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Ability to work in a fast-paced, dynamic environment and meet deadlines.

Preferred Skills:

• Experience with SEO, SEM, and paid media campaigns.
• Strong analytical skills with the ability to interpret data and turn it into actionable insights.
• Content writing skills with the ability to drive the creative writing process.
• Proficiency in digital tools like Adobe Creative Suite, or other design/production software.
• Familiarity with interdepartmental workflows and working with external agencies.

Benefits

• Excellent Salary
• Car Allowance
• Fuel Allowance
• Internet Allowance
• Medical Insurance
• Annual Leaves
• Provident Fund
• EOBI
• Annual Bonus
• Sick Leaves
• Casual Leaves