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MTO - Performance Marketing

Posted on Oct 02, 2024

Title

MTO - Performance Marketing

Apply before

Nov 02, 2024

City

Karachi

Responsibilities

·       Planning and executing performance marketing campaign across digital mediums   for local and international market.

·       Developing and managing remarketing campaigns (local & international).

·       Enhance performance of international campaign via innovative strategies while identifying new international markets to boost international sales.

·       Managing budgets and campaigns across all digital channels to drive strong return on investment.

·       Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

·       Identifying and testing new channels to meet or exceed established  critical metrics such as (ad optimization tools, AI based tools, advertising mediums, etc.)

·       Constantly optimize paid marketing campaigns to improve return on investment.

·       Collaborate with marketing team to guide A/B creative tests and spend scaling tests on digital campaigns to identify what works best.

·       Optimize marketing budgets to maximize ROAS and efficiently scale advertising campaigns.

·       Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Requirements

·     Prior entry level experience in a similar role as well as experience in building effective multi- channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

·       Solid expertise in campaign and channel analysis and reporting, including Google Analytics & tag manager experience.

·       Candidate should possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

·       Candidate should be highly goal-oriented and have excellent communication skills.

·       By nature, the candidate should be a self-starter, curious and a problem solver.

·    Education: BBA/MBA

Benefits

  • Excellent Salary
  • Medical Insurance
  • Annual Leaves
  • Provident Fund
  • EOBI
  • Annual Bonus
  • Sick Leaves
  • Casual Leaves