Paid Marketing Executive
What you'll do
- Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Develop media plans, budget allocations, campaign forecasts, and performance projections aligned with sales and ROAS targets.
- Monitor and optimize key performance metrics, including ROAS, CPA, CPC, CPM, CTR, conversion rate, and revenue.
- Analyze campaign performance and e-commerce sales data to identify growth opportunities and improve campaign efficiency.
- Manage campaign budgets, pacing, audience targeting, bidding strategies, and product feed-based campaigns.
- Develop and execute strategies for scaling campaigns while maintaining profitability and target ROAS.
- Conduct A/B testing of creatives, audiences, placements, bidding strategies, and campaign structures.
- Work closely with creative, merchandising, and e-commerce teams to develop performance-driven ad creatives and promote relevant product categories.
- Monitor product availability, inventory levels, pricing, and promotional activities to ensure effective media investment.
- Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
- Track campaign performance against business targets and proactively identify risks, underperformance, and optimization opportunities.
- Ensure accurate campaign tracking, conversion measurement, and reporting through GA4, Google Tag Manager, and platform analytics.
- Stay updated on advertising platform developments, industry trends, and best practices.
What we're looking for
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 2–3 years of hands-on experience in paid advertising or performance marketing.
- Hands-on experience managing Meta Ads Manager and Google Ads, including campaign setup, optimization, and performance analysis
- Strong understanding of media planning, budget allocation, forecasting, and performance marketing strategies.
- Proven ability to analyze large datasets, interpret performance trends, and translate insights into actionable decisions.
- Strong understanding of e-commerce performance metrics, attribution, ROAS, customer acquisition cost, and conversion funnels.
- Experience with catalog ads, Performance Max, Search campaigns, audience targeting, and product feed optimization.
- Proficiency in Excel or Google Sheets for data analysis, reporting, and forecasting.
- Working knowledge of GA4, Google Tag Manager, conversion tracking, and UTM parameters.
- Strong analytical, problem-solving, and decision-making skills.
- Ability to manage multiple campaigns, meet deadlines, and work in a fast-paced e-commerce environment.
- Strong communication and coordination skills, with the ability to collaborate across marketing, creative, and merchandising teams.
*Apparel industry experience prefered.
What we offer
Excellent Salary
Medical Insurance
Provident Fund
Ideas Shopping Discounts
How hiring works for this role
1
Apply online
2
Phone screening
3
First interview
4
Second interview
5
Documents
6
Offer discussion
7
Appointment
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Start applicationAt a glance
- Department
- E-Commerce
- Job type
- Permanent Position
- Location
- Karachi
- Applications close
- 30 Nov 2026
- Posted
- 30 Oct 2026