Head of Digital Marketing

•      Lead the creative team in ideating, producing and publishing standout content across all Ideas social and digital platforms.

•      Manage and grow the brand's social media accounts, including content calendars, posting, community engagement and performance.

•      Build the Ideas Café community online and offline, from social engagement to menus, flyers, standees and in-café promotions.

•      Partner with category teams on campaigns, launches, packaging and marketing initiatives.

•      Plan and deliver seasonal campaigns, product launches and special projects from concept to delivery.

•      Own your budgets, including approvals, vendors, spend tracking and reporting, and show the results your work delivers.

•      Keep teams and stakeholders aligned so great ideas get delivered on time and on brand.

•      Set priorities, coach your team, and keep raising the bar on quality and creativity.

•      Hands-on experience with AI tools for content creation, design, copywriting, video or analytics. This is a must.

•      A creative portfolio showing campaigns, content or social work you've led or created. This is a must.

•      Proven experience managing brand social media accounts, including growing audiences, driving engagement and reporting on results.

•      5–7 years in digital marketing, social media, content, brand or campaign management, ideally in retail, fashion, lifestyle, FMCG, hospitality or e-commerce.

•      A Bachelor's degree in Marketing, Business, Communications or a related field.

•      Experience leading creative teams and managing projects, budgets and multiple stakeholders.

Clear communication, strong organisation, and the energy to turn ideas into execution