Who we are
Pakistan's leading fashion retail brand — and a place to grow.
Ideas (Pvt.) Limited is a fully owned subsidiary of Gul Ahmed Textile Mills Ltd, with a network of more than 100 stores nationwide. What started as a fabric business is now a household name in fashion retail — and the reason is the 3,000 people who run it.
Our vision
Enriching lives by inspiring change.
Our mission
To deliver value to our stakeholders through innovative technology and teamwork, and by fulfilling our social and environmental responsibilities.
What we value
Customer first
Every decision starts with the person on the other side of the counter.
Trust in teamwork
Stores, studios and warehouses win together or not at all.
Credible leadership
Managers who say what they'll do, then do it.
Excellence
Product quality is not negotiable, at any price point.
Sustainability
Responsibility to the environment we manufacture in.
Careers by function
Each function has real progression. Tap one to see the openings inside it.
Retail & Sales Operations
Store management, visual merchandising, ops excellence
Open applications
Design
CAD Designing/Digitizing · Creative Designing · Fashion/Textile Designing · Graphic Designing
Open applications
E-Commerce
Community Management · Content Management · Customer Service Management · Digital Marketing & PR · E-Commerce Delivery Operations · Photography Studio
2 openings
Supply Chain
Inventory Management · Logistics Management · Warehouse Management
Open applications
Product
Product Development · Product Sourcing / Merchandising · Production Management · Quality Assurance · Research and Development
Open applications
Finance & Business Planning
Costing & Budgeting · Finance Business Partnering · Taxation
Open applications
Sales & Marketing
Brand Management · Corporate Sales Management · Operations Excellence · Retail Sales Management · Visual Merchandising · Wholesale Business Management
Open applications
Support Functions
Administration · Architectural planning · Data Analytics · Facility Management · Fire & Safety · Human Resource Management · Information Technology & ERP · Internal Audit · Inventory Audit · Legal and IR · Procurement · Projects · Security
1 opening
Why people choose Ideas
Fashion retail is growing fast in Pakistan, and Ideas sits at the front of it. Our commitment to customers and to product excellence is what attracts talented people — and what keeps them here through promotions, transfers and new store launches.
64%
of store managers were promoted internally
4.2 yrs
average tenure across the company
12
new stores opened last year
190+
countries reached by our e-commerce team
Ready to look at roles?
3 openings — Openings across retail, design, technology and support functions.