UI/UX Designer
Title
UI/UX Designer
Apply before
Aug 22, 2026
City
Karachi
Responsibilities
We are looking for a creative and detail-oriented UI/UX
Designer to lead design initiatives for our e-commerce website and mobile
experience. You will own the end-to-end design process from user research and
wireframing to high-fidelity UI and usability testing with a focus on improving
conversion, reducing friction in the purchase journey, and delivering a
delightful shopping experience. You will also collaborate closely with product,
marketing, and development teams.
- Conduct
user research, competitor analysis, and usability testing; translate
insights into design improvements.
- Create
user personas, journey maps, information architecture, wireframes,
interactive prototypes, and high-fidelity UI designs.
- Build,
maintain, and evolve the design system (components, style guides,
typography, iconography) to ensure brand and UI consistency across
platforms.
- Optimize
key funnels (search, browse, add-to-cart, checkout) using data from
analytics, heatmaps, and A/B testing.
- Leverage
AI design tools to accelerate ideation, prototyping, content generation,
and design iteration.
- Collaborate
with developers to ensure pixel-perfect, responsive implementation and
accessibility compliance (WCAG standards).
- Work
with marketing teams on landing pages, campaign creatives, banners, and
seasonal/sale event designs.
- Mentor
and review the work of junior designers; contribute to design process
improvements.
- Stay updated on e-commerce UX trends, emerging AI tools, and best practices.
- Design Intuitive, conversion focused user experiences for the e-commerce website and mobile app (home page, product listing, product detail, cart, checkout, account, and order tracking flows).
Design & Prototyping Tools
- Figma
(primary — including Auto Layout, Components, Variables, Dev Mode)
- Adobe
XD, Sketch (working knowledge)
- Adobe
Creative Suite: Photoshop, Illustrator
- Prototyping:
Figma Prototyping, ProtoPie, Framer, InVision
AI-Powered Design Tools (must be comfortable working
with)
- Figma
AI / Figma Make – AI-assisted design and prototyping
- Midjourney
/ DALL·E / Adobe Firefly – AI image and visual asset generation
- ChatGPT
/ Claude / Gemini – UX copywriting, research synthesis, ideation,
persona generation
- Uizard
/ Galileo AI / Visily – AI wireframe and mockup generation
- v0
/ Lovable / Framer AI – AI-assisted web design and front-end
generation
- Relume
AI – AI sitemaps and wireframes
- Khroma
/ Colormind – AI color palette tools
- Attention Insight / Neurons – AI-based attention heatmap prediction
Research, Testing & Analytics Tools
- Google
Analytics (GA4), Hotjar / Microsoft Clarity (heatmaps & session
recordings)
- Maze,
UserTesting, Lookback (usability testing)
- Optimizely
/ VWO / Google Optimize alternatives (A/B testing)
Collaboration & Handoff Tools
- Jira,
Confluence, Trello, Asana, Notion
- Zeplin
/ Figma Dev Mode for developer handoff
- Miro /
FigJam for workshops and brainstorming
Requirements
- Bachelor's
degree in Design, HCI, Computer Science, or a related field (or equivalent
practical experience).
- 3+
years of hands-on UI/UX design experience, preferably with at least 1–2 years
on e-commerce or consumer-facing products.
- A
strong portfolio demonstrating e-commerce or transactional product design
work (portfolio link required with application).
- Experience
integrating AI tools into the design workflow.
- Excellent
communication, presentation, and stakeholder-management skills.
- Ability
to manage multiple projects and lead small design initiatives
independently.
- Basic
understanding of HTML, CSS, and responsive design principles
- Familiarity
with e-commerce platforms (Shopify, Magento, WooCommerce, or custom
platforms)
- Understanding
of accessibility standards (WCAG 2.1/2.2)
Benefits
- Excellent Salary
- Car Allowance
- Fuel Allowance
- Medical Insurance
- Annual Leaves
- Provident Fund
- EOBI
- Annual Bonus
- Sick Leaves
- Casual Leaves