Title

Assistant Manager - Social Media Content

Apply before

Aug 17, 2026

City

Karachi

Responsibilities

We are looking for a highly creative and trend-driven Assistant Manager – Social Media Content to lead the planning and execution of aesthetically appealing content across our social media platforms. This role is responsible for conceptualizing visual stories, creating engaging content, directing photoshoots, collaborating with designers and videographers, and ensuring every piece of content aligns with the brand’s identity while driving engagement and growth.
The ideal candidate has a strong eye for design, understands current social media trends, and knows how to transform products and campaigns into premium digital experiences.

Content Strategy & Planning

·        Develop monthly and campaign-based social media content calendars.

·        Brainstorm creative content ideas aligned with marketing objectives and seasonal campaigns.

·        Stay updated on social media trends, visual styles, and platform best practices.

Creative Direction

·        Conceptualize aesthetic social media posts, reels, stories, and short-form videos.

·        Create mood boards, creative briefs, and visual references for campaigns.

·        Direct product, lifestyle, and campaign photoshoots to ensure high-quality content.

·        Ensure visual consistency across all social media channels.

Content Production

·        Collaborate with graphic designers, photographers, videographers, and editors to produce engaging content.

·        Review and approve creative assets before publication.

·        Work closely with marketing and merchandising teams to highlight key products and campaigns.

Social Media Execution

·        Manage day-to-day content publishing across Instagram, Facebook, TikTok, Pinterest, LinkedIn, and other relevant platforms.

·        Optimize content for maximum engagement, reach, and platform performance.  

·        Coordinate influencer and user-generated content where applicable.

Performance Analysis

·        Monitor engagement, reach, and content performance metrics.

·        Generate insights and recommend improvements based on analytics.

·        Identify content formats that deliver the highest engagement and conversions.

Requirements

·        Bachelor’s degree in Marketing, Media Sciences, Communication, Design, or a related field.

·        3–5 years of experience in social media content creation or digital marketing.

·        Strong understanding of Instagram, TikTok, Facebook, Pinterest, and emerging platforms.

·        Excellent visual storytelling and creative thinking skills.

·        Ability to identify and adapt to rapidly changing social media trends.

·        Experience coordinating photoshoots and creative productions.

·        Excellent written and verbal communication skills.

Preferred Skills

·        Strong aesthetic sense with attention to detail.

·        Knowledge of photography composition, lighting, and styling.

·        Basic understanding of Adobe Creative Suite (Photoshop, Illustrator) or Canva.

·        Familiarity with video editing tools such as CapCut, Premiere Pro, or Final Cut Pro.

·        Experience working with influencers and content creators.

·        Understanding of social media analytics and performance reporting

·        Must be well-versed in AI content creation tools.

Benefits

• Excellent Salary
• Medical Insurance
• Annual Leaves
• Provident Fund
• EOBI
• Annual Bonus
• Sick Leaves
• Casual Leaves