Title

Deputy Manager - Performance Marketing

Apply before

Dec 16, 2024

City

Karachi

Responsibilities

Paid Marketing Strategy and Planning:

Develop and execute comprehensive paid marketing strategies that align with the e-commerce business's objectives. Define the budget allocation, target audiences, and key performance indicators (KPIs) for various advertising channels.

-Campaign Management:

Oversee the creation and management of advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads). Monitor and optimize campaign performance to achieve ROI and revenue targets.

-Budget Management:

Manage the advertising budget effectively, ensuring optimal allocation across different channels and campaigns. Analyze cost per acquisition (CPA) and return on ad spend (ROAS) to maximize profitability.

-Data Analysis and Optimization:

Utilize data-driven insights to continuously improve campaign performance. Conduct A/B testing of ad creatives, landing pages, and targeting parameters.

-Ad Performance Tracking:

Implement tracking mechanisms and pixels to monitor user behavior, conversion rates, and attribution models. Generate regular reports and dashboards to provide insights on key performance metrics.

-Competitor Analysis:

Stay informed about industry trends and competitor activities to identify opportunities and threats.

-Remarketing and Retention Strategies:

Develop and implement strategies for remarketing to previous website visitors and customers to encourage repeat purchases.

-Compliance and Adherence:

Ensure all advertisements comply with platform policies and industry regulations.

Requirements

-Bachelor's degree in marketing, business or a related field

-Minimum 5-7 years of relevant experience

-Excellent communication and presentation skills

Benefits

• Excellent Salary
• Car Allowance
• Fuel Allowance
• Medical Insurance
• Annual Leaves
• Provident Fund
• EOBI
• Annual Bonus
• Sick Leaves
• Casual Leaves