Title

Lead Performance Marketing & Paid Media

Apply before

Mar 16, 2026

City

Karachi

Responsibilities

Lead and manage Paid Media, Content, Boosting, CRM, and Executive teams

Ensure seamless coordination between acquisition, retention, and community teams

Develop and execute performance marketing strategies aligned with revenue goals

Lead seasonal campaigns, product launches, and full-funnel initiatives

Drive scalable growth across all digital brands and platforms

Oversee campaigns across Meta (Facebook & Instagram), Google, and YouTube

Review media plans, scaling strategies, and budget allocation

Ensure platform governance, access control, and best practices

Manage iZooto push notifications, email marketing, and lifecycle campaigns

Align acquisition and retention strategies for sustainable growth

Monitor ROAS, CAC, MER, CVR, and overall sales contribution

Review weekly and monthly performance reports, present insights to leadership

Ensure optimal utilization of marketing budgets

Conduct performance reviews and capability-building initiatives

Requirements

Education: Bachelor's degree (BS/BBA) or equivalent qualification

Benefits

• Excellent Salary
• Medical Insurance
• Annual Leaves
• Provident Fund
• EOBI
• Annual Bonus
• Sick Leaves
• Casual Leaves